MILAN ADRIANNA BALLARD
Resume and Lifestyle Blog
BACKGROUND
I’m an experienced marketing professional based in Birmingham, Alabama. I enjoy producing creative, high quality work and making a significant impact helping businesses tell their story. I’m happy to apply the experience and skills I’ve obtained in my career in order to manage projects through creative problem solving and forward thinking. I thrive as well under pressure as I do at ease, and am able to succeed both independently as well as in a team environment.
Whether you need someone for a freelance project, or a full-time position, I’d love to hear from you. Don't hesitate to contact me for more information or references. I look forward to hearing from you.
PROFESSIONAL HISTORY
DIGITAL MARKETING SPECIALIST: BALLERETTE ROMA
November 2021
US & UK Digital Marketing Specialist
Newsletter, social media, advertising and product copy writing and translation
Amazon Seller Central shop manager
Influencer marketing manager
Social media (Instagram, Facebook, LinkedIn, Pinterest and TikTok)
Reporting on results from various marketing initiatives
Understanding of US digital and fashion markets and trends
DEMAND GENERATION SPECIALIST: THERAPY BRANDS
January 2020 - December 2020
Responsible for all paid social and Google Ads for four brands
Handle monthly budget over $30,000 across four brands to ensure spend is on track
Perform monthly analytical reporting for Senior Leadership
Create blogs, graphics and downloadable assets to pair with social media, email and ad messaging
Helped push the brand from 50% to over 100% of goal during one quarter
MARKETING DIRECTOR: ABC POLYMER INDUSTRIES
May 2017 - January 2020
Responsible for all digital and printed creative via Adobe Illustrator, InDesign and Photoshop; newsletters, digital/print ads, social ads, website graphics, product labels and more
Generated social media content for two brands
Designed email newsletters to convey a strong message for each campaign and and individual audiences with Microsoft Click Dimensions
Edited engineering copy for newsletters in InDesign
Make website copy updates on WordPress
Planned 10-15 tradeshows and events per year
MARKETING COORDINATOR: SMAO, LLC (ALABAMA OUTDOORS AND WATER + OAK)
February 2015 - May 2017
Created original content for and manage all social media accounts including Instagram, Facebook, Twitter and Pinterest
Increased social media following by over 16,000 in 13 months
Handled event planning and process for large scale and grassroots events
Generated all creative content for blog and website as well as press releases
Created original graphics for email, print media, billboard, radio and web use
Created email marketing content via AscentCRM through use of Bronto and ExactTarget sent to over 100,000 subscribers
Lead product campaigns and promotions through photo shoots, apps, social media contests, emails and more
EDUCATION
August 2010 - July 2014
THE UNIVERSITY OF ALABAMA
Bachelor's Degree in Marketing with Minors in International Business and Italian Language Studies. I completed a Minor in Italian while studying abroad at Sant'Ana Institute in Sorrento, Italy.
KNOWLEDGE & EXPERTISE
EMAIL MARKETING
Throughout my career, I have used a variety of email marketing platforms including Bronto, Constant Contact, Exact Target, HubSpot, MailChimp, Microsoft CRM, and Salesforce.
I am proficient in each of the platforms and confident in my ability to use each of them to write, build and plan messaging.
REFERRALS
Milan is an asset for any team she's a part of and has the drive to iterate on success. She inherited several paid media accounts from me and worked hard to mitigate the inherent competition between those accounts. That is no easy task by any means and I was glad to see her evolve nascent paid media efforts.
Brijeet Dhaliwal
Working with Milan was an absolute pleasure. She is highly motivated, engaged, and willing to take on any task thrown at her. I've seen her thrive during periods of high stress and any team would be lucky to have her.
Silas Panfil
Milan is a talented and versatile digital marketing specialist with a breadth of skills in social media, paid ads, content, and events. She’s very insightful about the target audience and enthusiastic about her work—and also has a great sense of humor. A pleasure to work with!
Dianna Bai
COMMUNITY INVOLVEMENT
BIRMINGHAM BOTANICAL GARDENS JUNIOR BOARD
Vice President (2023), President (2022), Secretary (2020)
2018 - Present
MOUNTAIN BROOK CHAMBER OF COMMERCE JUNIOR BOARD
List Subtitle
2023
THE GREATER BIRMINGHAM HUMANE SOCIETY YOUNG PROFESSIONALS BOARD
Marketing Chair (2018)
2018 - 2020